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Case studies

Profiting

This paper is about the fusion of quantitative with qualitative research. It showcases how quantitative segmentation (and the resultant prime target market identification) and qualitative prime target market motivators can be undertaken in a single...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Omnia Holland, Danielle Holland
November 11, 2018
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Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/profiting-9480


Videos

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
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Citation

Koornstra and Hamaekers (2018a, November 11). Demystifying machine learning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/demystifying-machine-learning


Videos

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
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Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/blindfolded-describing-an-elephant-


Videos

Insight automation: Democracy, ethics and efficiency

This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
September 23, 2018
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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency


Research papers

Insight automation: Democracy, ethics and efficiency

In this paper, the journey from fragmented insight to insight automation- and the meaning of the term "insight automation" itself- will be explained, as will the benefits of having a strong platform and process in place to manage insight. This case...

Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
September 23, 2018
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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency-9372


Videos

Menstrual hygiene management study in DRC

This very important piece of research is something that could make a real difference to half the population.

Catalogue: Congress 2018
Author: Martin Kern
September 23, 2018
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Citation

Kern, M. (2018a, September 23). Menstrual hygiene management study in DRC. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/menstrual-hygiene-management-study-in-drc


Case studies

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
×

Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/blindfolded-describing-an-elephant--9349


Videos
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Citation

Ghosh and Chow (2018a, September 23). Taking the guesswork out of a successful strategy for McDonald's Malaysia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/taking-the-guesswork-out-of-a-successful-strategy-for-mcdonald-s-malaysia


Videos

Reducing child mortality

Huge potential impact in India and internationally where diarrhoea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research.

Catalogue: Congress 2018
Author: Sema Sgaier
September 23, 2018
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Citation

Sgaier, S. (2018a, September 23). Reducing child mortality. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reducing-child-mortality